Most new ventures in agribusiness fail or remain stagnant though they begin with a unique product and great aspirations. Lack of understanding of who is the customer and what is their pain are to blame. Building in customer’s voice early in the venture can be the antidote. Sharing practices from the agribusiness in the Netherlands and elsewhere, we illustrate the way to customer centricity. The European Union supports innovation and entrepreneurship and Greek businesses can benefit by those networking and funding opportunities.
17:10-17:40 Networking opportunities & funding for innovative agri-businesses (Enterprise Europe Network, Inno4Agrifood Project, The SME Instrument in H2020)
Georgios Megas, Innovation & European Programs Advisor, National Contact Point for Horizon 2020, National Documentation Center
17:40-18:20 Customer-centric strategies for new ventures in agribusiness
Kyriakos Kyriakopoulos, Associate Dean, Professor of Marketing and Strategy at ALBA Graduate Business School
18:20-18:30 Q & A
18:30 -19:00 Networking event
Giorgos Megas works at the National Documentation Center / National Hellenic Research Foundation as a consultant for Horizon 2020 as a National Contact Point for ICT and Future Emerging Technologies, as well as a consultant for Enterprise Europe Network Hellas of the European network that support entrepreneurship and innovation with more than 600 partners in 64 countries.
He holds an interdisciplinary postgraduate degree from the National Technical University of Athens and the University of Piraeus in Industrial Management and Technology, specializing in Energy and Environment, and a Bachelor’s degree in Agricultural Mechanics with specialization in Geographical Information Systems. He has worked for several years as a business consultant specializing in co-funded projects such as the NSRF, the Rural Development Program & LEADER and the Development Law. He is also an Inspector of Quality Management Systems and has participated in various European projects as a project manager.
Kyriakos Kyriakopoulos, Professor of Strategy and Marketing, ALBA Graduate Business School
Dr. Kyriakos Kyriakopoulos is Professor of Strategy and Marketing and Associate Dean of Academic Programs Enrollment at ALBA Graduate Business School at the American College of Greece. Before ALBA, he was Assistant Professor of Marketing at the University of Maastricht, the Netherlands. Dr. Kyriakopoulos’ research centers on innovation explored with the lenses of improvisation, market learning, embedded ties, and marketing resources. His work has received scholarships and research grants from the Greek State Fellowship Foundation, METEOR (Maastricht University), and MSI (USA). His research has appeared in leading international journals such as the Journal of Marketing, Organization Studies, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of Management Studies, Agribusiness and international conferences (e.g., AMA, EMAC, OKLC). He has acted as a referee for journals and conferences such as Journal of Marketing, Academy of Management Journal, Journal of Product Innovation Management, Organization Studies, International Marketing Review, Agribusiness, American Marketing Association conferences. Dr. Kyriakopoulos has taught Competitive Strategy, Customer Centricity, Business Planning, and Marketing Management in BA, MBA and Executive Education programs. He has taught executive seminars at several firms such as Philip Morris, Vodafone, Eurobank, Titan, Siemens, Quest, Novo Nordisk, Shell, Minerva, Athens International Airport, S&B, Mars, Eureco, NN, and Ericsson. He has also taught in the High Potential Management Program of the Scandinavian Executive Institute (Denmark) with INSEAD. He is a member of American Marketing Association, European Academy of Marketing, and Academy of Marketing Society.